Our New Augmented Reality with Adam Rajnoha

In this episode of the 10X Blueprint Podcast, Simone Knight hosts special guest Adam Rajnoha, Co-Founder and CEO of YORD, a global AR, VR, and Metaverse design studio.  They discuss how to maximize consumer experiences with augmented reality, virtual reality, and other immersive XR technologies. The discussion explores the practical applications of these new enagagement tactics, including innovations in geospatial tech, CGI, and buzz-worthy activation projects, like the Gorillaz AR concert in Times Square.

Adam provides insights into YORD's contributions to XR technology and shares advice for brands and businesses looking to adopt these technologies for enhanced user engagement and marketing. The conversation highlights the importance of strategic planning, user targeting, and the integration of both creative and technical perspectives in successful XR implementations.